Technology for Small Business

SEO is an acronym for Search Engine Optimization. SEO is an on-going process of optimizing your website site for search engine, so that, when a customer is types a word or phase in the search engines, such as, Google, Yahoo.., the search engine can find your website and list it on its result page.

According to netcraft.com, as of Oct 2010, there were 240 million registered domains. In other words, the chance of a search engine finding and listing your website, as one of the result, is 1 in 234 million sites. Thus monitoring, fine-tuning and optimizing a website plays an important role in managing the website and improving the chances of being found by search engine. According to accuracast.com, the average click rate for website listed at position 1 to 4 in the search result page, the click through rate is 18%. That is, higher the website listing on the search result page increases the number of online visitors to your site. Here are 10 SEO tips by Steve Wiideman, “SEO Expert”.

SMO is an acronym for Social Media Optimization. SMO is the strategy used to drive the traffic to your site from sources other than search engines. Some of the SMO techniques include blog commenting, social bookmarking, social networking, video and photo sharing.

SMM Is an acronym for Social Media Marketing. [Wikipedia] SMM is a form of Internet Marketing using social network to promote business or website using tools such as Twitter, Facebook, YouTube etc. The Top 20 Social Media Sites. It provides an opportunity for directly interact with a targeted group. [More about SEO, SEM & SMM]

Vazi Okhandiar
Director, NR Computer Learning Center
www.nrclc.com

 Now that you have done creating a PowerPoint presentation and you are ready to convert it into a video, you can use PowerPoint 2010 to do that. PowerPoint 2010 has an added functionality for a presenters to easily convert a presentation into a Windows Media Video (.wmv) file that can be distributed using a disc, the Web and e-mail.

Listed below are the steps for converting a presentation into a Windows Media Video file:

Step 1: Open the presentation using PowerPoint 2010. Click on the File  tab at the top-left corner of the ribbon.

Step 2: While in the File Menu is open, scroll down to Save & Send option and click it. This will display all the options available for saving a file in different format in the middle panel.

Step 3: To save the presentation as a video file, click on the Create a Video option under File Type category.

Step 4: In the Create a Video pane on the right panel, click the Computer & HD Displays down arrow.  PowerPoint 2010 provides a user the option to save the presentation in one of the following video format:

You can choose any of the option listed above that will benefit the most from your presentation.

Step 5: Next click on the drop down for Don’t Use Recorded Timings and Narrations, select one of the following options:

 the option to incorporate all recorded timings, narrations, and laser pointer gestures in the video file.

You can have your presentation play through according to timings that you set for each slide and can queue up recordings and laser points as well.

There’s the option to record Timings and Narrations if you require them, otherwise click “Don’t use recorded timings and narrations.”

Step 6: The default time spent of each slide is set to 5 seconds. You can manually adjust the time spent on each slide enter the number in the text box next to Seconds to spend on each slide or click on the up arrow to increase or the down arrow to decrease the duration (in seconds) for each slide.

Step 7: When you’re ready, click on the Create Video button to start the conversion process. When you click on the Create Video button, PowerPoint will pop-up the Save As window.

Step 8: In the Save As Window, go to the File name text box, enter the name for your Windows Media Video file, choose the target location and click on the Save button to save the file.

You can continue to use PowerPoint while the video is being created.

Vazi Okhandiar

NR Computer Learning Center

For more information on PowerPoint 2010 Training, visit http://www.nrclc.com/Events.htm

For more blog posting, visit http://www.nrclc.com/Free_Resources.htm